ABOUT US

What Does your Brand Stand For - Your Niche

Piku is a brand that stands for elegance, tradition, and authenticity. At its core, Piku is dedicated to reviving the timeless charm of Indian dupattas, infusing them with both cultural richness and contemporary style. We believe a dupatta is more than just a garment; it’s a statement of grace and artistry that tells a story of heritage, craftsmanship, and individuality.

With a keen focus on quality, every piece at Piku reflects our commitment to preserving traditional craftsmanship while adapting to modern aesthetics. Our dupattas are crafted with intricate designs, delicate fabrics, and a passion for excellence, making them perfect for those who appreciate classic beauty and artisanal authenticity. Whether it’s for a special occasion or everyday elegance, Piku’s dupattas aim to inspire confidence, joy, and a connection to heritage in everyone who wears them.

 

Why You Started this brand - Your Brand Story / Your Purpose

 I started Piku to celebrate the rich heritage of Indian textiles and to bring the beauty of traditional dupattas to a global audience. Growing up in the vibrant cultural tapestry of Banaras, I wanted to share the artistry and craftsmanship that shaped my upbringing. With a vision to empower artisans and preserve age-old techniques, I aimed to create a brand that honors tradition while embracing contemporary fashion. Each dupatta from Piku carries a story, allowing wearers to connect with their roots. Ultimately, my purpose is to inspire confidence and elegance through timeless pieces that resonate with the modern individual

 

Whom does this band focus on - Your Ideal Customer Profiling

Piku focuses on a diverse range of ideal customers who share a passion for elegance, culture, and quality craftsmanship:

  1. Fashion Enthusiasts: Individuals who appreciate traditional textiles and seek to incorporate them into their modern wardrobes. They value unique pieces that make a statement.
  2. Cultural Connoisseurs: Customers who have a deep appreciation for Indian heritage and arts. They are often looking for authentic items that reflect their cultural identity and values.
  3. Millennial and Gen Z Consumers: Young adults who prioritize sustainability, ethical fashion, and storytelling in their purchases. They are drawn to brands that offer a blend of tradition and contemporary style.
  4. Occasion Shoppers: Individuals looking for elegant dupattas for special events such as weddings, festivals, or parties. They desire high-quality, beautifully crafted pieces that enhance their outfits.
  5. Gift Seekers: People searching for meaningful gifts for loved ones, particularly those who appreciate handmade and culturally rich items.

By focusing on these segments, Piku aims to create a community of customers who celebrate the beauty of Indian textiles and support artisanal craftsmanship.

 

What Is Your Brand Mission - Your Short Term Goal

Piku’s brand mission is to become a leading name in the online market for traditional dupattas within the next year. Our short-term goal is to expand our reach by enhancing our digital presence, launching targeted marketing campaigns, and collaborating with influencers who resonate with our values. We aim to introduce new collections that reflect seasonal trends while maintaining our commitment to quality and craftsmanship. Additionally, we seek to establish meaningful partnerships with local artisans, ensuring fair trade practices and supporting their livelihoods. Ultimately, we strive to cultivate a loyal community of customers who appreciate the beauty and stories behind each piece we offer.

 

What Is Your Brand Vision - Your Big Long Term Goal

Piku’s brand vision is to be a globally recognized symbol of elegance, authenticity, and sustainability in the realm of traditional textiles. Our long-term goal is to create a vibrant platform that not only showcases exquisite dupattas but also celebrates the rich heritage and craftsmanship of Indian artisans. We aspire to build a community that values ethical fashion and supports sustainable practices, ensuring that our products contribute positively to both the environment and the artisans’ livelihoods.

Ultimately, we envision Piku as a brand that empowers individuals to express their unique style while fostering a deeper appreciation for cultural heritage. Through innovation, collaboration, and a commitment to excellence, we aim to inspire a new generation of consumers to cherish and promote the beauty of traditional textiles on a global scale.